In store custom frame and eyewear builds were cumbersome they took too long and often customers chose options that were not in stock. Average builds were four per shift. The touch screen delivered a method that was more efficient and a better consumer experience. Allowing more custom builds to be done increasing incremental sales in store globally. Average builds increased to eight per shift. Back end ties went into SAP, and delivered inventory four times a day to each store. Eight total languages were supported. I managed from Inception to delivery of Budget , Art direction, UI, and backend operation.
Simple
A simple UI that is familiar to customers, no use barriers.
Focused
Only driving incremental sale, no ads, no social media.
Function
Functional front end and back end moving product, function is the barrier to entry.
Nobody Makes Anything 